The Sunday World

Brand Challenge 

Consumer awareness of the Sunday World brand and the content they can find in the publication on a weekly basis.

Brand Solution

Radio and TV commercials, produced on regular basis and to very best standards on tight budgets.

Work Done

We worked closely with the editorial teams to ensure the commercial content was current and exciting. We shot TV commercials and recorded radio commercials on a Wednesday for transmission on a Thursday. This ensured the message was fresh, current and of the moment.

Results

The sales of the paper consistently rose on the weeks we ran a campaign.